Kerry’s Network Talk Radio recently interviewed Jennifer Abernethy, author of The Complete Idiot’s Guide to Social Media Marketing. Jennifer shared some valuable tips for utilizing social media to help your business get the exposure it deserves. The book itself is a plethora of priceless information. Jennifer was kind enough to share some key points for Facebook, Twitter, LinkedIn, and YouTube.
Facebook. When promoting your business on Facebook, it is essential that you update your status consistently, let your friends know what is going on with your business. It is important to have a nice headshot; it doesn’t have to be an expensive one just a clear good picture of you. Remember, people want to connect with you on a personal level as well. Don’t spam your friends with emails and invites, this can quickly lead them to stop following you. The birthday feature on Facebook is a good opportunity to start building a relationship with your followers so be sure to post a happy birthday note on their wall. Commenting is another great way to build rapport with your Facebook friends. Comment on their photos and posts and be sure to share when appropriate.
Twitter. A good rule of thumb with Twitter is to make sure you don’t overautomate your responses. For example, when people follow you, automatically follow them back, sending a direct message of thank you, etc. You want to make sure you are reading posts and replying in a thoughtful and genuine manner. A great tool to help you with Twitter is TweetDeck, and HooteSuite is another great product to help you manage your Twitter account. To start building rapport on Twitter, the same rules apply as Facebook: send direct messages that you typed and if you see great content, retweet it.
LinkedIn. LinkedIn can be used in many ways for your business. For example, you can use it to market your sales, events, or promotions. LinkedIn can also be used to make new contacts and it’s an excellent tool if you are recruiting new talent for your business.
YouTube. YouTube is becoming very popular to perform research on new companies. Make sure you set up an account with YouTube and start doing some video. The video could be about one of your products or even a video testimonial from a satisfied customer.
By Kerry Heaps, Kerry’s Network for Women